YouTube Brand Standards
Role
Creative Direction Still Life Photography Stop-Motion Photography Set Design / Styling
Client
In reflection of their first 15 years as a company, the YouTube brand team published an archive of design featuring company history, design philosophy, and an overall application of the identity system in their Brand Standards 001 book.
In collaboration with Hybrid Design, the pair compiled a 326 page hard bound book that is a tangible object truly in line with the visual and tactile experience that Hybrid does to perfection.
To help showcase this statement piece of a book, Hybrid commissioned me to help flesh out and capture creative concepts. The work resulted in staple case study assets as well as conceptual stills and stop-motion pieces aimed at expressing the YouTube visual voice through eye catching and brain engaging in camera practical effects.
