Rainier Mountain Fresh Gin

Role

Creative Direction Still Life Photography Stop-Motion Photography eCommerce Stills Set Design / Styling

Client

Rainier

Inspired by the forests of Mount Rainier, long-time beer brewer Rainier, has recently extended the product lineup with their new Mountain Fresh Gin.

To coincide with the release, I worked with the team at Rainer to create the collection of assets essential to launch. From eCommerce to stop-motion animations, our goal was to showcase the easy going yet refined qualities of this new product and the Rainier brand. To avoid some of the potentially anticipated hard alcohol vibes, we pursued more colorful tones, playful motion, and simplified settings. The following assets were used in various applications from website banners, eCommerce heroes, social media, digital ads and more.

Cheers.