Herefor x YATÉ

Role

Creative Direction Still Life Photography Stop-Motion Photography Set Design / Styling

Client

Herefor

After wrapping work on a brand and packaging refresh for YATÉ, New York/Hawaii based design studio, Herefor, reached out and commissioned me to create a range of still and motion assets to showcase their work in case studies, social media, and award submissions.

Building upon the visual foundations laid in the brand refresh, my task was to create a collection of meticulously crafted assets aimed at demonstrating the value of Herefor, and attract new clients.

With a review of the design process, brand goals, and overall desired aesthetic, I developed a creative direction and capture strategy that would be bold and energetic with compositions, lighting, and props that embedded the sense of iconic grunge and utilitarian aesthetics that is YATÉ.