Created Co.
Role
Creative Direction Still Life Photography Stop-Motion Photography eCommerce Photography Set Design / Styling
Client
With the launch of their new website experience and the Stainless Steel Collection product line, the team over at Created Co. reached to partner on a collection of imagery that could be used to fulfill asset needs ranging from website and social content to Hero/eComm product shots.
In collaboration with the design agency (Brandmonger) leading the refresh and launch, I developed a creative direction and visual voice for the project. Focusing on a monochromatic and minimalist aesthetic to match the brand identity and product line, my goal was to showcase the finesse and care poured in the details of these stainless steel cups and mugs.
Additionally, we made a push to invest time and care into the creation of product and packaging hero shots so as to elevate the eCommerce experience and match the level of quality imparted into the materials and experience of the packaging and product design.
