Dirty Labs
Role
Creative Direction Still Life Photography Stop-Motion Photography Set Design / Styling
Client
Clean, minimalist, thoughtfully designed, eco-conscious — this project ticks so many of the right boxes for me. Designed by Mast, Dirty Labs is a new brand who has just launched their revolutionary laundry detergent, aimed at finding a smarter way to clean.
With a heavy focus on bioenzymes and emerging green chemistry, Mast created a refined, minimal, and trustworthy identity and packaging system for Dirty Labs. Using recycled aluminum canisters and shipping boxes, the final result is both a visual and tactile sense of quality and thoughtfulness.
For the launch of their completed project, I worked with Mast to capture a collection of shots for their case study. My aim was to highlight both the quality of the final product and the science-y aspects of its design and function. The assets were also used by Dirty Labs in a range of applications from web to social and appeared in an article on Fast Company.
